Henan Xubairui Biotechnology Co., Ltd.
Release time:
2026-06-05
Henan Xubairui Biotechnology Co., Ltd. is a large private agricultural and pastoral enterprise specializing in the research, development, and manufacturing of livestock and poultry feed. Originally founded as Jiaozuo Henong Feed Co., Ltd. in 2005, the company established Henan Xurui Feed Co., Ltd. in October 2010. In 2014, to facilitate an IPO, it was restructured into Henan Xubairui Biotechnology Co., Ltd. The company has been recognized as a leading enterprise in Henan’s agricultural industrialization, a provincial livestock and poultry industrial cluster, and a member of the provincial livestock and poultry industry innovation alliance. It has also repeatedly earned honors such as “Henan Province SME ** Product” and “Top Ten Enterprises in the Provincial Feed Industry.” R&D Capabilities: To enhance its innovative capacity and develop products with independent intellectual property rights, the company invested over RMB 5 million in 2013 to establish the Henan Provincial Engineering Technology Research Center, which was officially accredited by the Henan Provincial Department of Science and Technology. In 2014, the company further invested more than RMB 10 million to expand its R&D facility to a total area of 800 m², acquiring 30 advanced pieces of equipment, including FOSS infrared analyzers, FOSS crude fiber analyzers, biochemical incubators, microplate readers, electric heating constant‑temperature incubators, clean benches, homogenizers, autoclaves, drying ovens, centrifuges, and microscopes. The center employs eight full-time research management staff—four with master’s degrees, one with a doctorate, and one holding a professional title—and five visiting researchers. Currently, the center is undertaking three provincial and municipal scientific research projects, has filed 24 national patent applications, and has been granted two patents. Equipment: The company operates seven automated feed production lines with an annual capacity of 510,000 tons. All equipment is sourced from Switzerland’s Bühler, a leader in the industry, and covers processes such as raw material receiving, grinding, mixing, oiling, and packaging. The company maintains seven vertical silos, four of which have a storage capacity of 1,500 tons each. Additionally, it has built a new 3,960 m² raw materials warehouse and a 1,980 m² finished goods warehouse, enabling daily storage of up to 6,000 tons of raw grains, other ingredients, and finished products to support ongoing production. Product Portfolio: The company’s product lineup primarily includes premixes, concentrates, and complete feeds for livestock and poultry. Its offerings span pigs, chickens, ducks, rabbits, and other species, encompassing four major series with over 40 distinct varieties. Among these, its weaner pig starter feed stands out for its excellent disease resistance, palatability, high feed intake, and low feed-to-meat ratio, enjoying widespread popularity across Henan Province and neighboring regions. Featuring the “Xiangna Su” brand, this weaner pig starter feed has earned high praise and recognition from farmers and large-scale pig farms alike, firmly establishing the “Xurui” brand in consumers’ minds. Raw Material Procurement: The company sources key feed ingredients such as corn and wheat. As Henan is one of China’s largest grain-producing provinces, most of its raw materials are procured within a 200-kilometer radius, effectively reducing procurement costs and keeping product prices competitive within the industry. The company has formulated comprehensive acceptance standards that cover not only bulk commodities like corn, soybean meal, wheat, and rice bran but also high-value inputs such as fermented soybean meal, fish meal, plasma protein powder, whey powder, and cutting-edge products like amino acids, vitamins, and enzyme preparations, ensuring consistent quality and exceptional cost-effectiveness. Marketing Strategy: The company’s products are distributed throughout most cities across Henan Province and beyond, with marketing subsidiaries established in Kaifeng, Hebi, Xuchang, Sanmenxia, Shangqiu, Anyang, Luohe, Zhoukou, Zhumadian, Xinyang, and even in Hebei Province. Dedicated personnel manage regional market development and maintain regular customer relations. Backed by superior product quality and comprehensive technical services, the company has now developed over 200 service‑oriented marketing outlets under a “high‑intensity development” strategy. Currently, the company’s production capacity ranks among the top in Henan’s feed industry. Looking back, Xubairui has consistently pursued clear development goals and swiftly achieved them through practical implementation. Looking ahead, Xubairui will continue to forge ahead, further strengthening its competitiveness. Leveraging advanced technology and high‑quality services, the company is committed to striving for leadership in China’s feed industry and achieving leapfrog growth.
Henan Xubairui Biotechnology Co., Ltd. is a large private agricultural and pastoral enterprise specializing in the research, development, and manufacturing of livestock and poultry feed. The company originated as Jiaozuo Henong Feed Co., Ltd., founded in 2005. In October 2010, it was restructured into Henan Xurui Feed Co., Ltd., and in 2014, in preparation for an IPO, it was renamed Henan Xubairui Biotechnology Co., Ltd. The company has been recognized as a Leading Enterprise in Agricultural Industrialization in Henan Province, a Provincial Livestock and Poultry Industrial Cluster, and a Member of the Provincial Livestock and Poultry Industry Innovation Alliance. It has also received numerous honors, including “Henan Province’s SME ** Product” and “Top Ten Enterprises in the Provincial Feed Industry.”
R&D: To enhance the company’s innovation capacity and develop products with independent intellectual property rights, in 2013 the company invested over RMB 5 million to establish the Henan Provincial Engineering Technology Research Center, which was officially accredited by the Henan Provincial Department of Science and Technology. In 2014, an additional investment of over RMB 10 million was made to expand the R&D building, bringing its total area to 800 m², and to acquire 30 advanced pieces of equipment, including a FOSS infrared analyzer, a FOSS crude fiber analyzer, a biochemical incubator, a microplate reader, an electric heating constant‑temperature incubator, a laminar flow hood, a homogenizer, an autoclave, a drying oven, a centrifuge, and a microscope. The center employs eight full-time research management personnel, comprising four master’s degree holders, one doctoral degree holder, and one researcher with a professional title, as well as five visiting researchers. Currently, the center is undertaking three provincial and municipal scientific research projects, has filed 24 national patent applications, and has been granted two patents.
Equipment: The company operates seven automated feed production lines with an annual capacity of 510,000 tons. The complete equipment set is sourced from the industry‑leading Swiss firm Bühler and encompasses processes such as raw material receiving, grinding, mixing, oiling, and packaging. The facility includes seven silos, four of which have a storage capacity of 1,500 tons each. Additionally, a new 3,960‑square‑meter raw‑material warehouse and a 1,980‑square‑meter finished‑product warehouse have been constructed, enabling the daily storage of 6,000 tons of grain, other raw materials, and finished products to support ongoing production.
Product portfolio: The company’s offerings primarily consist of premixes, concentrates, and complete feeds for livestock and poultry. Our product range covers a wide array of species—including pigs, chickens, ducks, and rabbits—comprising four product lines with more than 40 distinct formulations. Among these, our weaner pig starter feed has gained widespread popularity across Henan Province and neighboring regions, thanks to its outstanding attributes: strong disease resistance, excellent palatability, high feed intake, and a favorable feed-to‑meat conversion ratio. Featuring the “Xiangna Su” line as a flagship product, this weaner pig starter feed has earned broad recognition and acclaim from both smallholder farmers and large-scale pig farms, while the “Xurui” brand has firmly established itself in the minds of consumers.
In terms of raw material procurement, the company’s feed products primarily rely on corn, wheat, and other key inputs. As Henan is one of China’s leading grain-producing provinces, the company sources its main raw materials within a radius of no more than 200 kilometers, effectively reducing procurement costs and keeping product costs at a competitive level relative to industry peers. The company has established comprehensive acceptance criteria for raw materials, covering not only bulk commodities such as corn, soybean meal, wheat, and rice bran meal, but also high-value ingredients like fermented soybean meal, fish meal, plasma protein powder, and whey powder, as well as advanced technological products such as amino acids, vitamins, and enzyme preparations, thereby ensuring consistent product quality and excellent cost‑performance.
In terms of marketing, the company’s products are available in most prefecture-level cities across the province and beyond. It has established marketing subsidiaries in numerous cities, including Kaifeng, Hebi, Xuchang, Sanmenxia, Shangqiu, Anyang, Luohe, Zhoukou, Zhumadian, Xinyang, as well as in Hebei Province, with dedicated personnel responsible for regional market development and day-to-day customer relations. Leveraging superior product quality and comprehensive technical services, the company has now built over 200 service‑oriented marketing outlets centered on a “high‑intensity development” strategy.
At present, the company’s production capacity firmly ranks among the top in Henan’s feed industry. Looking back, Xubairui has consistently maintained clear development goals and swiftly translated them into concrete achievements through dedicated execution. Looking ahead, Xubairui will forge ahead with renewed vigor, further strengthening its competitive edge and, backed by cutting-edge technology and high‑quality services, striving to seize the crown of China’s feed industry and achieve leapfrog growth.
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