Group Profile
Henan Xurui Food Co., Ltd. was established in 2009 and is committed to developing a comprehensive industrial strategy centered on the entire duck meat production chain. The company has grown into a group corporation integrating livestock and poultry feed research and development, feed processing, livestock and poultry breeding, farming, slaughtering and processing, as well as cooked-food production—a fully integrated industrial system. The company boasts three core business segments: feed R&D, breeding and slaughtering, and cooked-food production. It currently has nine subsidiaries and operates at an industrial scale capable of producing 500,000 tons of feed, breeding 10 million native ducks, slaughtering 20 million meat ducks, deeply processing 20,000 tons of meat products, and providing supply-chain services. The company is currently recognized as a national leading enterprise in agricultural industrialization, a national high-tech enterprise, a demonstration enterprise for feed quality and safety management under the Ministry of Agriculture, a Henan Provincial Enterprise Technology Center, and a Henan Provincial Engineering and Technology Research Center.
Leveraging technology as its platform and pursuing development through innovation, the group vigorously promotes the concept of zero-pollution aquaculture. It has deepened its collaboration between academia and industry, forging close partnerships with universities and research institutions such as the Chinese Academy of Agricultural Sciences, Sichuan Agricultural University, and Henan College of Animal Husbandry and Economics. As a result, the group has successively launched several well-known domestic brands, including “Tang Lao Ya,” “Huai Fu Health-Preserving Duck,” “Yellow River Native Duck,” “Chuan Xiang Bancha Duck,” “Bairui Fu,” and “Xu Bairui.” After more than a decade of meticulous R&D and extensive promotion, “Yellow River Native Duck” has become a flagship brand in the premium meat duck market. The brand has successively obtained certifications under the ISO9001 Quality Management System, the ISO22000 Food Safety Management System, and the HACCP Management System, as well as green food certification and registration as an export-oriented food production enterprise. Building on the industrial strengths of “Yellow River Native Duck,” the group has developed a range of ready-to-eat convenience products—such as the uniquely formulated “Tang Lao Ya” and “Chuan Xiang Bancha Duck”—through a process of transforming raw ingredients into cooked ones. These products are meticulously prepared using a special recipe that incorporates four renowned Huai medicinal herbs, undergoing multiple processing stages. Each stage strictly adheres to operational standards, ensuring rigorous quality control and guaranteeing that the products are green, environmentally friendly, and health-conscious.
The feed division boasts seven fully automated production lines and a provincial-level R&D center covering an area of over 1,000 square meters. It is equipped with six functional laboratories and has accumulated more than 70 technology applications. Centered on one-stop feed, farming, and rearing services, the division has developed core products—including complete feeds, starter feeds, concentrated feeds, premixes, and fermented feeds—based on the growth and nutritional needs of livestock such as pigs, cattle, sheep, and ducks. Additionally, it offers four distinctive feed nutrition packages tailored to specific animal categories.
The food sector focuses on superior breed propagation, ecological farming, and deep processing of slaughtered poultry. It continuously refines its mechanisms for linking and supporting farmers, having independently established five breeding duck farms, equipped with 200 fully automated incubation units and housing 150,000 pairs of parent-generation breeding ducks, thereby helping over a thousand farming households shake off poverty and achieve prosperity. Driven by technology, the company has introduced advanced smart breeding systems to develop high-quality native duck breeds and lead the industry’s development. To date, it has invested a total of 150 million yuan to build a modern production base for slaughtering and processing duck meat, as well as for leisure duck products, quick-frozen prepared dishes, and pre-made meals. The company has also established five major sales regions and forged deep strategic partnerships with leading high-quality enterprises such as Haidilao, Baixiang Group, Smeite Food, Haichijia, and Dabai Xianshen.
Xurui Group is leveraging industrial development to boost rural revitalization. Guided by the development vision of “establishing one publicly listed company, creating 10,000 jobs, helping 100,000 farming households become prosperous, achieving 1 billion yuan in sales revenue from the food sector, and reaching 1 million tons in pig feed sales within the feed sector,” Xuru Group is committed to becoming a leader in agricultural and pastoral technology, a pioneer in ecological development, a driver of rural revitalization, and a practitioner of modern agricultural development.
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Manager Zhang:+86-18639100886
Phone:+86-391-7557228
Email:244902575@qq.com
Address: Dainie Village, Sanyang Township, Wuzhi County, Jiaozuo City, Henan Province
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