Group Overview
Xuru Group is committed to developing a comprehensive, end-to-end strategic layout centered on duck farming. Over two decades of dedicated growth, we have consistently upheld the values of “serving customers, empowering employees, pursuing corporate goodness, and achieving win-win cooperation,” nurturing quality through nature and staying true to our original aspirations with meticulous craftsmanship. We have established a collaborative model involving government, enterprises, research institutions, production bases, and farmers, and have set up seven subsidiaries along with a research and development center. With an annual feed‑production capacity of 700,000 tons, the breeding of 10 million native ducks, the slaughter of 20 million meat ducks, and a deep-processing capacity of 20,000 tons of meat products, we have built a fully integrated industrial chain that encompasses breeder‑duck reproduction, feed manufacturing, native‑duck farming, food processing, and supply-chain services, ensuring end-to-end traceability from source to final consumer.
The company currently employs over 1,100 staff members, including more than 300 with master’s or doctoral degrees and specialized technical expertise. It is a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, and a demonstration enterprise for feed quality and safety management under the Ministry of Agriculture, setting industry standards and driving sector development.
Xuru, committed to ecological development, upholds the highest standards of ecology and quality, has pioneered a six‑part raw‑material quality‑control system, and deepened its collaborations with institutions such as the Chinese Academy of Agricultural Sciences, Sichuan Agricultural University, and Henan College of Animal Husbandry and Economics. It has established renowned brands including “Xubairui,” “Yellow River Native Duck,” “Huai Prefecture Health‑Preserving Duck,” and “Tang Lao Ya,” and has successively obtained ISO 9001, ISO 22000, and HACCP certifications.
Feed Sector: A Solid Foundation, Empowering Growth
Always putting customers first, we have upgraded our smart manufacturing system, established a foothold in the Central Plains while expanding nationwide, and completed a comprehensive layout across eleven major production bases. We rigorously source premium raw materials at the very outset, continuously elevating product quality. Backed by ten fully automated production lines and a provincial‑level R&D center, we hold more than 80 patented technologies, precisely meeting the nutritional needs of pigs, ducks, and other livestock. Our core product portfolio includes complete feeds, starter feeds, concentrates, and premixes, all underpinned by end-to-end biosecurity measures. We have also pioneered four signature nutrition packages and specialized test kits, offering one‑stop, professional “feed, raise, and nurture” services to help farmers enhance quality and boost efficiency.
In the food sector, brands lead the way, with end-to-end empowerment.
Centering on the “Yellow River Native Duck” brand, the company has cultivated a comprehensive meat‑duck industry chain, establishing six breeder duck farms, deploying 200 fully automated incubation units, and maintaining a breeding stock of 150,000 parent‑stock ducks, thereby helping more than a thousand farming households lift themselves out of poverty and achieve prosperity. The company has introduced a cutting‑edge, smart breeding system to develop an elite meat‑duck line—the Huai‑Fu Meat Duck. Leveraging a state‑of‑the‑art slaughterhouse and ready‑to‑eat processing facility, it collaborates with leading national catering enterprises to integrate production, supply, and sales. Its ready‑to‑eat e‑commerce division has launched several viral bestsellers on platforms such as Douyin and Pinduoduo, driving rapid business expansion.
Riding the spring breeze of the new era, we are sounding a powerful new note of progress. Upholding our commitment to quality and our original mission of service, we empower those who strive to create value, enable our partners to share in our success, and breathe new life into the agriculture and animal husbandry sectors. We are dedicated to becoming a leader in agricultural and pastoral technology, a pioneer in ecological development, a driver of rural revitalization, and a practitioner of modern agriculture—working together to build a new future of high‑quality, sustainable development for the modern agri‑pastoral industry!
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Join forces for collaboration and jointly create a sustainable, high-tech agriculture and animal husbandry industry.
If you would like to learn more about our products, please feel free to contact us.
Contact Us
Manager Zhang:+86-18639100886
Phone:+86-391-7557228
Email:244902575@qq.com
Address: Dainie Village, Sanyang Township, Wuzhi County, Jiaozuo City, Henan Province
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Xuru Food
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