Warm congratulations on the successful conclusion of Xubairui Company’s Business Summit Forum.
Release time:
2019-12-18
Guided by the company’s tour guide, the guests visited the R&D center, raw-material warehouse, production workshop, finished‑goods warehouse, color‑sorting facility, low‑temperature preservation storage, premix workshop, and the company’s new‑product fermentation workshop. Throughout the tour, the guests were impressed by the factory’s clean and orderly environment and the strong corporate culture. With the guide’s thorough explanations, they gained a comprehensive understanding of the company’s raw‑material sourcing and manufacturing processes, and expressed high praise for Xubairui’s meticulous work ethic and rigorous quality‑control measures.
Guided by the company’s tour guide, the guests visited the R&D center, raw-material warehouse, production workshop, finished-product warehouse, color-sorting facility, low-temperature preservation storage, premix‑production line, and the new‑product fermentation workshop. Throughout the tour, the guests were impressed by the factory’s clean, well‑organized environment and the strong corporate culture. With the guide’s detailed explanations, they gained a thorough understanding of the company’s raw‑material sourcing and manufacturing processes, and expressed high praise for Xubairui’s meticulous work ethic and rigorous quality‑control measures. The company’s R&D center aims to enhance its independent innovation capabilities, strengthen its core competitiveness, and build long-term growth momentum, steadily advancing toward modernization, technological advancement, digitalization, and sustainable development. At present, the company is equipped with state-of-the-art processing machinery, automated assembly lines, and comprehensive operational conditions, ensuring consistently high product quality and stability.
The forum was chaired by Vice President of Sales, Liu Yujun. The session began with a corporate promotional video, providing guests with an initial overview of the Group’s entire industrial chain. Group President Mr. Zhou Zhiyou then outlined emerging industry trends amid challenges such as African swine fever and restrictions on, or bans of, antibiotic use, while offering a detailed analysis of future development trajectories for feed companies. He emphasized shifting from external to internal competition; from price‑driven to value‑based competition; from reliance on sales tactics to focusing on product quality; from pursuing scale to striving for excellence; from capital‑centric to talent‑centric rivalry; and from a purely sales‑oriented approach to collaborative partnerships. In addition, President Zhou elaborated on several key future trends in the livestock sector, including the importance of maintaining appropriate scale rather than engaging in blind expansion, transitioning from a price‑centric mindset to one prioritizing safety, enhancing expertise in breeding techniques, feed formulation, and veterinary pharmaceuticals, and elevating overall awareness and strategic thinking. Finally, President Zhou shared the company’s strong growth over recent years and its commitment to win‑win cooperation, earning high praise and broad recognition from the attendees.
Dr. Zhao Guisong, Chief Marketing Strategist for the feed division, provided an in-depth analysis of the current state of livestock‑raising technologies. Influenced by environmental regulations, disease outbreaks—particularly the ongoing African swine fever—family farms have found themselves at a crossroads. How should we respond? The key is to focus on what we can control: returning pig farming to its core principles. Greater attention must be paid to daily weight gain, feed‑to‑meat ratio, and uniformity. For pigs under 100 jin in body weight, effective management strategies are essential to maximize profitability. By integrating Xubairui’s core‑competitiveness products, two tailored solutions have been developed to enhance operators’ competitiveness and ensure the healthy, sustainable growth of family farms. Against a backdrop of declining sales across other feed companies, Xubairui has consistently bucked the trend, underscoring the exceptional quality of its products and its position at the forefront of the industry. Looking ahead, the company’s “128 and 208 models” and its “Sanjian Ke Sow Concentrate” product line will better meet the evolving needs of today’s customers.
Through the on-site visit and the conference presentations, the company’s unwavering commitment to product quality, its sincere enthusiasm for collaboration, and its smooth customer communication all contributed to securing new orders. Pre‑orders for concentrated milk exceeded 600 tons, setting yet another record. Following the event, attendees unanimously expressed that they had gained significant value and tangible benefits, while also reaffirming their confidence in Xubairui products and outlining plans for future procurement. With this, the conference concluded. We extend our heartfelt gratitude to the company, to our sales team, to our distributor and farmer partners, and to every member of the Group. As we look ahead, we will continue to move forward together, hand in hand.
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