Good news! Henan Xubairui Company has been awarded the “Wuzhi County Mayor’s Quality Award”!

Good news! Henan Xubairui Company has been awarded the “Wuzhi County Mayor’s Quality Award”!

Mutual exchange for mutual improvement, sharing experiences for common development — President Tao Yuling of New Hope Liuhe and his management team paid a visit to Xuru Group for an exchange!

On the morning of January 7, 2025, President Tao Yuling and his delegation from the management team of New Hope Six Harmony Co., Ltd. paid a visit to Xuru Group for an exchange and tour. Accompanied by senior leaders including Chairman Qiu Guoqing and President Zhou Zhiyou, the New Hope Six Harmony management team first toured Xuru Group’s cultural exhibition hall.

Henan Xubairui Biotechnology Co., Ltd.

Henan Xubairui Biotechnology Co., Ltd. is a large private agricultural and pastoral enterprise specializing in the research, development, and manufacturing of livestock and poultry feed. Originally founded as Jiaozuo Henong Feed Co., Ltd. in 2005, the company established Henan Xurui Feed Co., Ltd. in October 2010. In 2014, to facilitate an IPO, it was restructured into Henan Xubairui Biotechnology Co., Ltd. The company has been recognized as a leading enterprise in Henan’s agricultural industrialization, a provincial livestock and poultry industrial cluster, and a member of the provincial livestock and poultry industry innovation alliance. It has also repeatedly earned honors such as “Henan Province SME ** Product” and “Top Ten Enterprises in the Provincial Feed Industry.” R&D Capabilities: To enhance its innovative capacity and develop products with independent intellectual property rights, the company invested over RMB 5 million in 2013 to establish the Henan Provincial Engineering Technology Research Center, which was officially accredited by the Henan Provincial Department of Science and Technology. In 2014, the company further invested more than RMB 10 million to expand its R&D facility to a total area of 800 m², acquiring 30 advanced pieces of equipment, including FOSS infrared analyzers, FOSS crude fiber analyzers, biochemical incubators, microplate readers, electric heating constant‑temperature incubators, clean benches, homogenizers, autoclaves, drying ovens, centrifuges, and microscopes. The center employs eight full-time research management staff—four with master’s degrees, one with a doctorate, and one holding a professional title—and five visiting researchers. Currently, the center is undertaking three provincial and municipal scientific research projects, has filed 24 national patent applications, and has been granted two patents. Equipment: The company operates seven automated feed production lines with an annual capacity of 510,000 tons. All equipment is sourced from Switzerland’s Bühler, a leader in the industry, and covers processes such as raw material receiving, grinding, mixing, oiling, and packaging. The company maintains seven vertical silos, four of which have a storage capacity of 1,500 tons each. Additionally, it has built a new 3,960 m² raw materials warehouse and a 1,980 m² finished goods warehouse, enabling daily storage of up to 6,000 tons of raw grains, other ingredients, and finished products to support ongoing production. Product Portfolio: The company’s product lineup primarily includes premixes, concentrates, and complete feeds for livestock and poultry. Its offerings span pigs, chickens, ducks, rabbits, and other species, encompassing four major series with over 40 distinct varieties. Among these, its weaner pig starter feed stands out for its excellent disease resistance, palatability, high feed intake, and low feed-to-meat ratio, enjoying widespread popularity across Henan Province and neighboring regions. Featuring the “Xiangna Su” brand, this weaner pig starter feed has earned high praise and recognition from farmers and large-scale pig farms alike, firmly establishing the “Xurui” brand in consumers’ minds. Raw Material Procurement: The company sources key feed ingredients such as corn and wheat. As Henan is one of China’s largest grain-producing provinces, most of its raw materials are procured within a 200-kilometer radius, effectively reducing procurement costs and keeping product prices competitive within the industry. The company has formulated comprehensive acceptance standards that cover not only bulk commodities like corn, soybean meal, wheat, and rice bran but also high-value inputs such as fermented soybean meal, fish meal, plasma protein powder, whey powder, and cutting-edge products like amino acids, vitamins, and enzyme preparations, ensuring consistent quality and exceptional cost-effectiveness. Marketing Strategy: The company’s products are distributed throughout most cities across Henan Province and beyond, with marketing subsidiaries established in Kaifeng, Hebi, Xuchang, Sanmenxia, Shangqiu, Anyang, Luohe, Zhoukou, Zhumadian, Xinyang, and even in Hebei Province. Dedicated personnel manage regional market development and maintain regular customer relations. Backed by superior product quality and comprehensive technical services, the company has now developed over 200 service‑oriented marketing outlets under a “high‑intensity development” strategy. Currently, the company’s production capacity ranks among the top in Henan’s feed industry. Looking back, Xubairui has consistently pursued clear development goals and swiftly achieved them through practical implementation. Looking ahead, Xubairui will continue to forge ahead, further strengthening its competitiveness. Leveraging advanced technology and high‑quality services, the company is committed to striving for leadership in China’s feed industry and achieving leapfrog growth.

Henan Sainojie Feed Co., Ltd.

Henan Sainojie Feed Co., Ltd. occupies an area of over 50 mu. The facility is divided into three main zones: the production area, the office area, and the residential area. It is a high-standard feed‑production base invested in and built by Xurui Group, designed in accordance with stringent biosafety standards to meet the biosecurity and disease‑prevention requirements of large-scale livestock farms. The base features three feed‑production lines, with an annual output exceeding 300,000 tons of swine and ruminant feeds. It boasts a seasoned management team, a highly skilled sales force, and a workforce of technically proficient employees, ensuring continuous product innovation and ongoing improvements in quality. Upholding the corporate philosophy of “Quality, Safety, Efficiency, and Stability,” the base provides premium products and services to a wide range of livestock farms and farmers.

Jiaozuo and Agricultural Feed Co., Ltd.

Jiaozuo and Agricultural Feed Co., Ltd. was established in October 2005 and is located in Ningguo Town, Jiaozuo New District, just 3 kilometers from the entrance to the Zhengzhou–Jiaozuo–Jinzhong Expressway. The company is a livestock and poultry feed production and processing enterprise, primarily manufacturing feeds for chickens, ducks, and other farm animals. With strong technical expertise, state-of-the-art equipment, and a well‑structured management system, the company currently employs over 50 staff members, supported by an experienced management team, a highly skilled sales force, and a proficient workforce. These resources ensure continuous product innovation and ongoing improvements in product quality. The raw materials used in production are sourced mainly from local corn and high‑quality soybean meal, with strict quality control measures in place. Throughout the manufacturing process, the company rigorously adheres to the “Feed Production and Processing Standards” and relevant regulatory requirements. At present, the company occupies a site of more than 8,000 square meters, with a built‑up area exceeding 6,000 square meters, total assets surpassing RMB 19 million, and a designed annual production capacity of over 200,000 tons. Guided by the principle of “alleviating government concerns and serving farmers,” the company embraces the business philosophy of “benevolence, innovation, harmony, and win‑win cooperation.” While continuously reducing costs and enhancing product quality, it actively implements the “Farmer Livestock Breeding Demonstration Project.” The company has been recognized by the Henan Provincial Feed Industry Association as a “Growth‑Oriented Top Ten Enterprise,” and in 2013 was awarded the title of “Leading Enterprise” by the Jiaozuo Municipal People’s Government. Today, the company enjoys robust operations and strong growth momentum. With a clear long‑term vision, it plans to accelerate development in line with its established goals—rising like the sun, bringing prosperity across the world. The enthusiastic team at Xurui looks forward to an even broader stage where they can showcase their skills, realize their aspirations, and contribute to society with outstanding achievements.