A Century of Xuru, Shared Prosperity
Leverage industrial development to boost rural revitalization.
About Us
A strategic layout centered on the entire industrial chain of duck farming.
Henan Xuru Food Co., Ltd. was established in 2009 and is committed to developing a comprehensive industrial strategy centered on the entire duck meat production chain. The company has grown into a group corporation integrating livestock and poultry feed research and development, feed processing, livestock and poultry breeding, farming, slaughtering and processing, as well as cooked-food production—a fully integrated industrial chain system. The company boasts three core business segments: feed R&D, breeding and slaughtering, and cooked-food production. It currently has nine subsidiaries and operates at an industrial scale capable of producing 500,000 tons of feed, breeding 10 million native ducks, slaughtering 20 million meat ducks, deeply processing 20,000 tons of meat products, and providing supply-chain services. The company is currently recognized as a national leading enterprise in agricultural industrialization, a national high-tech enterprise, a demonstration enterprise for feed quality and safety management under the Ministry of Agriculture, a Henan Provincial Enterprise Technology Center, and a Henan Provincial Engineering and Technology Research Center.
The company was founded.
Subsidiary company
Invested assets
Build a sales mega-region
Annual production of cooked food
Annual feed production
Annual breeding of native ducks
Annual slaughter of meat ducks
Group Industries
The group’s nine subsidiaries have established a complete industrial chain that integrates the research and development and processing of livestock and poultry feed, as well as the comprehensive operations of breeding, raising, slaughtering, processing, and production and sales of cooked food products—creating a fully integrated value chain from farm to table and fostering a holistic industrial structure that seamlessly blends primary, secondary, and tertiary industries.
Feed processing
Henan Xubairui Biotechnology Co., Ltd. is a large-scale private agricultural and pastoral enterprise specializing in the research and development and manufacturing of livestock and poultry feed. The company was formerly known as Jiaozuo Hennong Feed Co., Ltd., which was established in 2005. In October 2010, Henan Xurui Feed Co., Ltd. was founded on this basis. In 2014, to facilitate its listing and integration, the company was reorganized into Henan Xubairui Biotechnology Co., Ltd. The company has been recognized as a leading enterprise in agricultural industrialization in Henan Province, a provincial livestock and poultry industrial cluster, and a provincial innovation alliance for the livestock and poultry industry. It has also received numerous honors, including “Henan Province’s ** Product for Small and Medium-sized Enterprises” and “Top Ten Enterprises in the Provincial Feed Industry.”
Meat duck farming
Develop supporting technologies for the cultivation of superior breeds, establish an integrated “breeding, propagation, and promotion” production system for meat ducks with enterprises as the main players, address the shortcomings in the development of the enterprise-based meat duck industry, and promote high-quality, sustainable development of Henan Province’s meat duck industry.
Slaughter and processing
The company has cumulatively invested 150 million yuan to build a modern slaughtering and processing production base, introducing advanced, fully integrated production lines that have reached a domestically leading level of manufacturing and processing. The facility has an annual slaughter capacity of 20 million meat ducks. It also features intelligent, digital cold-chain warehousing with a storage capacity of 3,000 tons. Its products are certified under the ISO9001 quality management system, the ISO22000 food safety management system, and the HACCP management system, and have obtained both Green Food certification and registration as an export-oriented food production enterprise.
Deep processing of cooked foods
Leveraging the industrial advantages of “Yellow River Native Ducks,” we’ve independently developed a unique recipe for the “Tang Lao Ya” product line—transforming raw ducks into cooked ones. The products are meticulously prepared through multiple processing stages, with four renowned Huai medicinal herbs carefully added during cooking. Currently, we operate one cooked-food production line with an annual output capacity of 20,000 tons. Each production step strictly adheres to operational standards, ensuring rigorous quality control and upholding principles of being green, environmentally friendly, and health-conscious. Targeting primarily the younger demographic, we’ve developed a range of Tang Lao Ya dishes, fruitwood-smoked duck, Sichuan-flavored smoked duck, and convenient pre-prepared meals that cater to the habits and fashion preferences of young consumers, thereby building a well-trusted and valuable brand that earns consumer confidence.
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By integrating duck breeding, feed processing, meat duck farming, meat duck slaughtering, cooked-food processing, and sales into a single, fully integrated value chain, we have established a relatively complete全产业链 for meat ducks, with controllable quality. This has created a favorable situation for the deep integration and coordinated development of the primary, secondary, and tertiary industries.
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Development History
Accumulate strength through development, and shine brightly in the future.
Two decades of remarkable achievements Developing ecological industries and guiding new standards for China’s agriculture and animal husbandry.
Win-win cooperation, jointly creating a bright future.
Establish large-scale sales regions in East China, North China, South China, Central China, and Northwest China, and forge deep strategic partnerships with leading high-quality enterprises such as Haidilao, Baixiang Group, Simei Food, Haichijia, and Dabai Xianshen.
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Looking at duck farming, Huai Fu Health‑Preserving Duck stands out with its advantages across the entire industry chain. In today’s poultry sector, duck meat—healthy and rich in nutrients—is increasingly favored by consumers. Among the many brands, “Huai Fu Health‑Preserving Duck” distinguishes itself through its unique breeding model and comprehensive supply‑chain strengths. So what exactly sets it apart? Let’s take a closer look. What is Huai Fu Health‑Preserving Duck? It is a duck‑meat brand that prioritizes healthy, eco‑friendly farming practices. More than just ordinary meat, it combines time‑honored health‑preservation principles with cutting‑edge modern agricultural technology. You might wonder: “How does this differ from regular duck?” In fact, during the rearing process, Huai Fu places great emphasis on the ducks’ diet and living environment, ensuring tender, flavorful, and highly nutritious meat. The Advantages of a Fully Integrated Supply Chain Huai Fu Health‑Preserving Duck’s strength lies in its end‑to‑end supply chain, which excels in every stage—from breeding and raising to processing. First, in the breeding phase, the brand selects premium breeds, optimizing both growth rate and meat quality. At the same time, it employs scientifically sound feeding methods to guarantee food safety for consumers. Second, during the rearing stage, the farming conditions are meticulously designed. The ducks enjoy spacious, natural surroundings, moving freely…
2026-06-03
Why choose Huai Fu Health‑Preserving Duck? Unveiling its unique farming methods.
Why Choose Huai Fu Health‑Preserving Duck? Unveiling Its Unique Raising Method In today’s society, people are increasingly focused on healthy eating, and when it comes to choosing meat for their meals, many are gravitating toward options that are both delicious and nutritious. Among the wide variety of meats available, Huai Fu health‑preserving duck has steadily gained popularity, becoming a favorite among consumers. So what makes this duck so special? Let’s take a closer look at its distinctive farming practices and discover why it stands out from the rest. A Unique Farming Environment First and foremost, the rearing conditions of Huai Fu health‑preserving ducks are what ensure their superior quality. Unlike ordinary ducks raised in cramped, confined spaces, these birds thrive in open, natural surroundings. This kind of environment not only allows them to move freely and stay active but also helps reduce the incidence of disease. Picture them roaming on sunlit grasslands, feasting on fresh shoots and insects—Huai Fu health‑preserving ducks grow as if they’re running a “health‑focused marathon.” You might wonder: why does the environment matter so much? It’s much like the difference between living in a heavily polluted city and breathing the clean air of the countryside—the impact on our quality of life and overall health is clear. Huai Fu health‑preserving ducks flourish in such a wholesome setting…
2026-05-29
End-to-End Chain Management: The Key to Huai Fu Health-Promoting Duck’s Success
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Huai Prefecture Health-Preserving Duck: A Healthier Choice for Your Table
Huai Fu Health‑Preserving Duck: A Healthier Choice for Your Table In today’s fast‑paced world, more and more people are paying attention to their diet and health. We often find ourselves puzzled about which foods to choose. If you want your meals to be both delicious and nutritious, Huai Fu Health‑Preserving Duck is undoubtedly an excellent option. What is Huai Fu Health‑Preserving Duck? First of all, it refers to ducks raised in a specific environment, typically using traditional farming methods. During their growth, these ducks enjoy ample exercise and high‑quality feed, resulting in tender, flavorful meat that’s rich in nutrients. Whether steamed, boiled, or braised, Huai Fu Health‑Preserving Duck offers a unique culinary experience. Why Choose Huai Fu Health‑Preserving Duck? For one, its nutritional value is hard to overlook. This duck is packed with high‑quality protein, B vitamins, calcium, iron, and many other nutrients beneficial to the body. Especially for those looking to boost their energy and strength, Huai Fu Health‑Preserving Duck is a top‑recommended choice. Moreover, compared with other types of meat, it contains lower levels of fat, making it a better fit for modern dietary needs. Have you ever struggled with deciding which kind of meat to pick? With Huai Fu Health‑Preserving Duck, you can savor great taste while minimizing the burden on your body. How to Cook Huai Fu Health‑Preserving Duck? So, how should you prepare Huai Fu Health‑Preserving Duck?
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Contact Us
Join forces for collaboration and jointly create a sustainable, high-tech agriculture and animal husbandry industry.
If you would like to learn more about our products, please feel free to contact us.
Contact Us
Manager Zhang:+86-18639100886
Phone:+86-391-7557228
Email:244902575@qq.com
Address: Dainie Village, Sanyang Township, Wuzhi County, Jiaozuo City, Henan Province
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