A warm welcome was extended to General Manager Du Feibing of Liyuan Group’s Duck Division, who led a company management team on a visit to Xuru Group for an exchange and tour.
Release time:
2025-06-09
On the morning of June 8, Du Feibing, General Manager of the Duck Division of Liyuan Group, led a delegation of the company’s management team to visit and exchange ideas with Xuru Group. Qiu Guoqing, Chairman of Xuru Group, and Han Bo, General Manager of the Food Company, extended a warm welcome.
On the morning of June 8, Du Feibing, General Manager of the Duck Business Division of Liyuan Group, led a delegation of the company’s management team to visit and exchange ideas with Xuru Group. Qiu Guoqing, Chairman of Xuru Group, and Han Bo, General Manager of the Food Company, extended a warm welcome.
General Manager Du Feibing and his delegation first visited the Group’s cultural exhibition hall, gaining a preliminary understanding of Xuru Group’s industrial development journey, business layout, and achievements.
Subsequently, both parties moved to the conference room for an in-depth roundtable discussion. During the meeting, they engaged in a comprehensive, multi‑level exchange on key aspects of the meat duck sector, including business models, brand development, farming practices, market structure, and market share.
Chairman Qiu Guoqing and General Manager Han Bo emphasized to General Manager Du Feibing and his delegation that Xuru Group has always adhered to the business philosophy of “high-quality products.” They stressed that, in today’s complex and volatile market environment, the company should adopt a sales strategy of “diversified sales channels and standardized product lines” to navigate market risks. By continuously deepening its presence in the meat duck market, Xuru has withstood numerous market challenges and remains committed to building a brand with strong influence.
After the symposium, accompanied by General Manager Han, General Manager Du Feibing and his delegation visited the Yellow River Native Duck Breeding Base for an on-site tour. At the breeding base, they witnessed firsthand Xuru Group’s low-density farming approach, gaining a deeper appreciation of the group’s professionalism and meticulous care in the meat duck breeding process.
This visit and exchange event concluded successfully in a friendly and enthusiastic atmosphere. Both sides agreed that they gained valuable insights into business management, brand development, and market strategies. Looking ahead, the two parties will further strengthen communication and cooperation, jointly explore new avenues and opportunities for the development of the meat duck industry, and work together to create a brighter future.
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