A Century of Xuru, Shared Prosperity
Leverage industrial development to boost rural revitalization.
About Us
A strategic layout centered on the entire industrial chain of duck farming.
Henan Xuru Food Co., Ltd. was established in 2009 and is committed to developing a comprehensive industrial strategy centered on the entire duck meat production chain. The company has grown into a group corporation integrating livestock and poultry feed research and development, feed processing, livestock and poultry breeding, farming, slaughtering and processing, as well as cooked-food production—a fully integrated industrial chain system. The company boasts three core business segments: feed R&D, breeding and slaughtering, and cooked-food production. It currently has nine subsidiaries and operates at an industrial scale capable of producing 500,000 tons of feed, breeding 10 million native ducks, slaughtering 20 million meat ducks, deeply processing 20,000 tons of meat products, and providing supply-chain services. The company is currently recognized as a national leading enterprise in agricultural industrialization, a national high-tech enterprise, a demonstration enterprise for feed quality and safety management under the Ministry of Agriculture, a Henan Provincial Enterprise Technology Center, and a Henan Provincial Engineering and Technology Research Center.
The company was founded.
Subsidiary company
Invested assets
Build a sales mega-region
Annual production of cooked food
Annual feed production
Annual breeding of native ducks
Annual slaughter of meat ducks
Henan Xubairui Biotechnology Co., Ltd. was established in 2014 and is located at the southern end of Zhan Si Road in Da Nie Village, Sanyang Township, Wuzhi County. It is a national high-tech enterprise specializing in the research, development, production, and sales of livestock and poultry feed.
Develop supporting technologies for the cultivation of superior breeds, establish an integrated “breeding, propagation, and promotion” production system for meat ducks with enterprises as the main players, address the shortcomings in the development of the enterprise-based meat duck industry, and promote high-quality, sustainable development of Henan Province’s meat duck industry.
Group Industries
The group’s nine subsidiaries have established a complete industrial chain that integrates the research and development and processing of livestock and poultry feed, as well as the comprehensive operations of breeding, raising, slaughtering, processing, and production and sales of cooked food products—creating a fully integrated value chain from farm to table and fostering a holistic industrial structure that seamlessly blends primary, secondary, and tertiary industries.
Contact Us →The company has cumulatively invested 150 million yuan to build a modern slaughtering and processing production base, introducing complete production lines that meet domestic industry standards. The facility has an annual slaughter capacity of 20 million meat ducks.
Leveraging the industrial advantages of "Yellow River Native Ducks," we have independently developed the unique "Tang Lao Ya" product series—transforming raw ducks into cooked ones—with a specially formulated recipe. The products are meticulously prepared through multiple processing steps, incorporating four renowned Henan medicinal herbs.
Brand Honor
The company is currently a national leading enterprise in agricultural industrialization, a national high-tech enterprise, a demonstration enterprise for feed quality and safety management under the Ministry of Agriculture, a Henan Provincial Enterprise Technology Center, and a Henan Provincial Engineering and Technology Research Center. It has successively obtained certifications for the ISO9001 quality management system, the ISO22000 food safety management system, and the HACCP management system, as well as green food certification and registration as an export food production enterprise.
Development History
Accumulate strength through development, and shine brightly in the future.
Two decades of remarkable achievements Developing ecological industries and guiding new standards for China’s agriculture and animal husbandry.
Win-win cooperation, jointly creating a bright future.
Establish large-scale sales regions in East China, North China, South China, Central China, and Northwest China, and forge deep strategic partnerships with leading high-quality enterprises such as Haidilao, Baixiang Group, Simei Food, Haichijia, and Dabai Xianshen.
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On the morning of October 22, 2025, as autumn deepened, delegations from the feed associations of Shandong and Guangdong—driven by their enthusiasm and anticipation for industry development—gathered at Xurui Group for a visit and exchange. The purpose was to build a cross-regional communication bridge within the industry and jointly discuss the future direction of the feed industry.
2026-01-26
On the afternoon of December 26, Henan Xuru Food Co., Ltd. held a training and recognition conference on improving the quality and efficiency of its aquaculture system in the company’s conference room. This conference was not only a feast of knowledge and skills but also a heartfelt tribute to those who had worked diligently over the past year.
2026-01-26
On the afternoon of December 26, Henan Xuru Food Co., Ltd. held a training and recognition conference on improving the quality and efficiency of its aquaculture system in the company’s conference room. This conference was not only a feast of knowledge and skills but also a heartfelt tribute to those who had worked diligently over the past year.
2026-01-14
On the morning of January 7, 2025, a delegation led by President Tao Yuling and other members of the management team from New Hope Liuhe Co., Ltd. visited and exchanged views with Xuru Group. Accompanied by senior leaders including Qiu Guoqing, Chairman of the Group, and Zhou Zhiyou, President of the Group, the New Hope Liuhe management team first toured Xuru Group’s cultural exhibition hall.
2025-01-09
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Join forces for collaboration and jointly create a sustainable, high-tech agriculture and animal husbandry industry.
If you would like to learn more about our products, please feel free to contact us.
Contact Us
Manager Zhang:+86-18639100886
Phone:+86-391-7557228
Email:244902575@qq.com
Address: Dainie Village, Sanyang Township, Wuzhi County, Jiaozuo City, Henan Province
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